By StreamShift | May 24, 2020 | Tips, Beginner, Overlays,

How To Create A Brand On Twitch

With the rise of streamers, streaming is a tough industry to be in. To break through the clutter, you need to stand out, but how?

Your stream graphics are your first impression on your viewers, so it needs to accurately reflect what your brand has to offer. StreamShift is a custom and free stream graphics tool that you can use to assist in building your stream. The best streamers out there have a unique, identifiable brand image, which is supported by the design of their overlay. Having an overlay which supports your image creates a holistic, lasting impression on viewers, which will have them coming back for more.

What are a overlays?

An overlay is a graphic that appears over your gameplay footage during your stream. An overlay is typically transparent and is positioned around the edges of the screen. This draws the viewers attention to the center of the screen to 'frame' your gameplay. If you have downloaded a StreamShift overlay, you can read on how to install browser source overlays in this post.

Collectively, your overlays and graphics become a visual representation of your brand.

Pick your target niche

I'm sure you've probably heard the expression jack of all trades, master of none. This exists for your stream also. You are more likely to succeed if you have a specific type of content that you are going to have on your stream and stick to this, rather than streaming a bit of everthing. You also will focus your brand around this content. It is also vital to remember we are not speaking generally, you must pick a very specific niche and become the king of that niche. For example, Gaming isn't a specific niche and it is extremely competitive. An example of a more specific niche would be speed running Nintendo 64 games. Become the face of this niche, and then you can expand your niche and grow your brand. The Fortnite craze is a perfect example of this, with Ninja dominating the Fortnite scene, he can now stream any game he wants and pull viewers in the hundreds of thousands.


Find a color or palette of colors that you like and base all of your overlays, panels, banners and widgets around this color scheme. I recommend using a color scheme generator such as coolors to quickly find a professional set of colors. See some of our favorite palette's below.

sample color palette


The font within your stream assets should remain consistent and represent the essence and context of your brand. Believe it or not, your font is enough to explain the content in your stream. For example, a cursive font may communicate femininity, although the words may not directly communicate this. To source fonts that suit your niche, you can use services such as Google Fonts or myfonts


If social media is a large part of your brand, ensure to have your socials in the viewers eyeline, preferably where your game play is. This will draw attention to your socials outside of twitch. Reality is, viewers won't be viewing your stream 100% of the time, so it's a good thing to start engaging with them through your twitter, Instagram and other feeds you may be keeping updated. Setting up your fanbase to engage across multiple platforms also is a reminder of your content, ensuring they regularly rejoin your stream.

That concludes this blog post. Hopefully you can take something from this blog and build your brand towards twitch affiliate and beyond.

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